What exactly is permaculture?

Let's hear from Bill Mollison, one of its masterminds:

"Permaculture is a philosophy of working with, rather than against, nature; of protracted and thoughtful observation rather than protracted and thoughtless labor; and of looking at plants and animals in all their functions, rather than treating any area as a single product system."

In simpler terms, permaculture empowers you to apply existing patterns and natural structures to ensure the harmonious functioning of a system. This approach not only saves time, money, and other valuable resources but also enhances efficiency in the long run.

Why Permaculture for Modern Businesses?

We find ourselves in an era where modern businesses are awakening to the profound power they wield in shaping the consciousness of society and the planet. In this context, environmental sustainability transcends mere trendiness discussed in boardrooms and eco-conscious gatherings. Sustainable practices have evolved into an urgent necessity, essential for industries and communities to navigate a world that can no longer afford unchecked waste and emissions.

Given the pivotal role sustainable business strategies are destined to play in the foreseeable future across numerous industries, permaculture emerges as a compelling vision. It goes beyond traditional agricultural practices, offering a holistic approach to organizing communities, fostering healthy relationships, and guiding systems toward efficiency and resourcefulness.

Understanding Permaculture: A Foundation for Sustainable Business

At its core, permaculture embodies a philosophy of harmony with nature, fostering protracted and thoughtful observation over mindless labour.

Permaculture empowers us to leverage existing natural patterns and structures to optimize the functioning of systems, ultimately saving time, money, and invaluable resources. Whether it's harnessing rainwater, composting organic waste, or cultivating perennial plants, permaculture practices are designed to maximize long-term results while making the most of available resources.

Applying Permaculture to Business: Three core ethics.

People Care:

It's all about the people, isn't it? Sadly, many startup founders overlook this fundamental principle, leading their endeavours to crash and burn along the way.

By prioritizing employee well-being through flexibility, compassion, and care, creating open channels for community engagement and participation, and championing diversity and inclusivity across creed, orientation, and gender, your startup can evolve into a cultural beacon that transcends mere corporate labels, ensuring resilience in the face of future market fluctuations.

Earth Care:

But it's not just about individuals; it's about the collective. Brands fixated solely on numbers are destined to fade into obscurity.

Today's world demands companies committed to a broader vision, not just paying lip service, but actively spearheading initiatives that embody ethics and coherence. From implementing practices that prioritize responsible resource usage to minimizing environmental impact, all startups are tasked with adapting to the current landscape and leading by example in a revolutionary paradigm shift.

Fair Share:

Regrettably, some of the largest corporations and multinationals worldwide have lost sight of this ethical principle along the way. However, this presents a significant competitive advantage for startups that embrace such business strategy at their core.

Practically speaking, fair share entails adhering to ethical business standards, including equitable wages for employees, transparent pricing structures, and responsible sourcing of materials. It also involves adopting a "giving back" ethos through contributions to social initiatives and investing in knowledge-sharing platforms, such as educational events for the broader community.

Applying Permaculture to Business: The 12 Principles

Now that we've established the foundational concepts of permaculture, let's dive into the core principles that form the backbone of permaculture design. By exploring each principle, we'll uncover how they can be leveraged to promote sustainability and drive success in business ventures. Let's begin.

1. Observe and Interact:

Observation goes beyond just seeing; it involves actively engaging with your surroundings. As a startup founder, take the time to observe market trends, customer behaviour, and industry dynamics. Interact with your target audience, gather feedback, and adapt your strategies accordingly. By staying attuned to your environment, you can identify opportunities, anticipate challenges, and make informed decisions that drive the success of your business.

2. Catch and Store Energy:

In permaculture, energy is not just physical; it's also intellectual, emotional, and social. As a startup, harness the energy of enthusiasm, creativity, and momentum. Store this energy by documenting knowledge, building relationships, and creating systems that enable you to capitalize on opportunities as they arise. By strategically storing energy, you can sustain momentum, overcome obstacles, and fuel the growth of your business over time.

3. Obtain a Yield:

Every action should yield results, whether tangible or intangible. As a startup founder, define clear goals and objectives that align with your vision. Focus on achieving measurable outcomes, such as revenue, market share, or customer satisfaction. By obtaining a yield from your efforts, you demonstrate progress, generate momentum, and create value for your business and stakeholders.

4. Apply Self-regulation & Accept Feedback:

Self-regulation involves setting boundaries, managing resources, and maintaining balance within your startup ecosystem. Cultivate a culture of continuous improvement and openness to feedback. Embrace constructive criticism as an opportunity for growth, iterate on your ideas, and adapt to changing circumstances. By applying self-regulation and accepting feedback, you can optimize performance, mitigate risks, and foster resilience in the face of uncertainty.

5. Use & Value Renewable Resources & Services:

Sustainability is about more than just environmental conservation; it's also about responsible resource management. Identify renewable energy, resources and services that support the long-term viability of your business. Embrace eco-friendly practices, such as energy efficiency, waste reduction, and sustainable sourcing. By using and valuing renewable resources, you can minimize environmental impact, lower costs, and enhance the sustainability of your operations.

A standout example of a company employing this sustainable strategy is Patagonia. Through their "Patagonia Worn Wear" program, they spearheaded an initiative promoting the reuse and repair of outdoor clothing and gear. This not only aligns with their customers' environmental ethos but also makes a positive contribution to the planet.

6. Produce No Waste:

Sustainability is about more than just environmental conservation; it's also about responsible resource management. Identify renewable energy, resources and services that support the long-term viability of your business. Embrace eco-friendly practices, such as energy efficiency, waste reduction, and sustainable sourcing. By using and valuing renewable resources, you can minimize environmental impact, lower costs, and enhance the sustainability of your operations.

A standout example of a company employing this sustainable strategy is Patagonia. Through their "Patagonia Worn Wear" program, they spearheaded an initiative promoting the reuse and repair of outdoor clothing and gear. This not only aligns with their customers' environmental ethos but also makes a positive contribution to the planet.

7. Design from Patterns to Details:

Design is more than just aesthetics; it's about strategic thinking and holistic planning. Identify patterns in market trends, consumer behaviour, and industry dynamics. Use these patterns to inform your strategic decisions and guide your business development efforts. From overarching strategies to specific tactics, design your startup's approach with attention to detail and alignment with broader patterns and trends.

8. Integrate Rather than Segregate:

Integration fosters synergy and collaboration within your startup ecosystem. Break down silos, build cross-functional teams, and forge partnerships with complementary businesses and organizations. By integrating various elements of your business, from teams and departments to stakeholders and suppliers, you can unlock new opportunities, drive innovation, and enhance resilience in the face of change.

9. Use Small and Slow Solutions:

In a world marked by rapid change and uncertainty, sometimes the most effective approach is to begin with modest endeavours and gradually expand. Experiment with hypotheses, refine ideas through iteration and take measured steps toward achieving your objectives. By embracing small and slow solutions, you can mitigate risk, conserve resources, and establish a robust framework for sustainable growth and enduring success.

An exemplary illustration of this sustainability strategy is Square Roots. This urban farming company utilizes modular, climate-controlled shipping containers to cultivate fresh produce locally. Through the adoption of small-scale, decentralized farming methods, Square Roots champions sustainable agriculture while reducing food miles.

10. Use and Value Diversity:

Diversity is a source of strength and resilience within any organization. Embrace diversity of thought, background, and perspective within your startup team. Foster an inclusive culture that values and respects the contributions of all individuals. By leveraging diverse perspectives and experiences, you can drive innovation, creativity, and adaptability within your organization.

11. Use Edges & Value the Marginal:

Edges and margins often serve as fertile grounds for innovation and expansion. Explore niche markets, unconventional ideas, and emerging trends that exist at the periphery of your industry. Embrace the unknown, take calculated risks, and remain open to experimentation. By venturing beyond the conventional and embracing the margins, you can unearth new opportunities, differentiate your startup, and gain a competitive advantage in the marketplace.

An excellent example of this principle in action is the online marketplace Etsy. Etsy values the marginal by providing a platform for independent artisans and small businesses to sell handmade, vintage, and unique items. By showcasing products that may not be readily available through traditional retail channels, Etsy connects consumers with one-of-a-kind goods while championing and supporting small-scale creators.

12. Creatively Use and Respond to Change:

Change is inevitable in business, but it also presents opportunities for growth and innovation. Embrace change as a catalyst for creativity and adaptation within your startup. Be flexible, agile, and responsive to evolving market conditions, emerging technologies, and shifting customer needs. By creatively using and responding to change, you can stay ahead of the curve, capitalize on new opportunities, and position your startup for long-term success.

Microsoft's development of Microsoft Teams in response to the COVID-19 outbreak serves as a compelling example of this principle in action

Sustainability is more than a trend.

Sustainability is more than just a buzzword; it has become a non-negotiable for businesses worldwide. Across the globe, corporations and business leaders are awakening to their responsibility to preserve our planet's natural resources. Fortunately, sustainable development and social responsibility now top their agendas, and philosophies like Permaculture are proving to be invaluable roadmaps for navigating the evolving landscape of business, regardless of industry.

We trust that this article has equipped you with insights to revolutionize your startup at its core. By embracing Permaculture ethics and principles, your company can lead a transformative movement that not only fosters customer trust and ensures the longevity of your startup but also combats climate change and contributes to a healthier, more balanced, and greener future for all.

The time to make a difference is now.

If you're eager to delve deeper into sustainable solutions and social initiatives for your brand and put Permaculture principles into practice, we're here to help. Simply reach out, and let's create a positive impact together!