Helios Yoga

Helios Yoga

Logo

Brand Strategy

Website Design

Web Design & Development

Visual Identity

Introduction to the brand

Helios Yoga is a premium Hot Yoga studio, curating the finest elements from other top-tier hot yoga studios across the US and bringing them together under one roof in Loudonville, NY.

Our Challenge

We took on the exciting task of building a new yoga brand in the US, which was both a challenging and rewarding opportunity. Our goal was to create a strong community around the brand, bringing together passionate hot yoga practitioners and experienced teachers eager to share their unique styles under the same roof.

Helios Yoga aimed to stand out from other studios by offering a top-notch experience, from online booking to post-class customer service. The word "excellence" was a constant theme in our discussions, setting high standards for us to achieve.

To meet these high expectations, we focused on several key areas: developing a clear and impactful brand identity, creating an outstanding website, and designing a digital experience showcasing their premium qualities in visuals and words. Our mission was to capture the essence of Helios Yoga and demonstrate their commitment to quality, transforming the lives of their practitioners with every session.

Our Approach

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Poul Olson - Founder

“Lento has truly brought our vision to life, capturing the essence of our unique hot yoga offerings through their remarkable logo, website development, digital experience, and overall design process. We couldn't be happier with the end result and eagerly anticipate further collaborations.”

The Results

Even though the studio hasn’t officially opened yet (that’s set for Fall 2024), our client is thrilled with the outcome, and the website is already live and generating new sign-ups and job applications.