Tashane Way Foundation

For the visual identity, we began by developing clear brand guidelines while retaining the original logo. These guidelines covered minimum size usages, clear spaces, and formatting options for both web and print, ensuring the logo's consistent application across all media to preserve the foundation's visual integrity and strengthened their brand presence.

We crafted a vibrant and youthful color palette inspired by the existing logo. This palette enhanced visual engagement and effectively communicated the foundation's soul. For typography, we prioritized readability while capturing an urban aesthetic. The typeface selection, including Big Shoulders Display for headlines, DM Sans for paragraphs, and Sabarian for emphasis, struck a balance between modernity and clarity, elevating the website's visual appeal and user experience.

To reinforce the foundation's urban aesthetic, we incorporated graphic elements such as tape strips, Polaroid-style photos, hand-drawn elements, and textures like wall and torn paper. These elements enriched the website's visual storytelling and fostered consistency across other graphic materials, making the brand more relatable to the community they serve.

In redesigning the website, we focused on creating a structure that effectively highlights the critical issues addressed by the foundation. We emphasized the alarming statistics of gun violence in the USA to underscore the importance of their mission. A dedicated section honors Christopher’s life, providing a personal and emotional connection to the cause. Additionally, we designed clear and accessible sections outlining the foundation's services and how visitors can get involved or contribute.

We enhanced user engagement through dynamic interactions and visually captivating design. By ensuring intuitive navigation and easily digestible content, we created an engaging user experience that encourages visitors to learn more, get involved, and support the foundation's mission.

The website was designed to be fully responsive, ensuring an optimal viewing experience across all devices. We also developed a user-friendly content management system, enabling the foundation's team to easily update the website with new content and upcoming events. This ensures the website remains current and dynamic, reflecting the latest activities and initiatives of the foundation.