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Redbelly Network

Redbelly Network

Pitch Deck Design
Logo refresh
Visual Identity
Web Design & Development
Animations

Introduction to the brand

The Redbelly Network was developed by the University of Sydney and CSIRO to be the fastest blockchain in the world that also offers the accountability and security to make it usable for real-world transactions.

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Our Challenge

Currently the digital economy and the real economy has been unsuccessful in integration.  Uniquely suited to both real world and digital assets in a regulated market, Redbelly is the bridge between today’s regulated economy and tomorrow’s web3 economy. They approached us in regard to the brand and website, with a brief to promote Redbelly’s vision whilst keeping the information clear and  concise for future investors.

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Our Approach

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Lento Brand Asset - Circle
Leighlah Ashmore - Head of Marketing & Partnerships

"The final deliverables we feel speak for themselves, they exceeded our expectations on every level and we would be happy to recommend Lento Agency to anyone seeking a professional and personable design service with high quality deliverables."

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The Results

After researching the industry and Redbelly’s competitors, we opted for a minimalist visual style identity that prioritised concise and clear messaging.

For the logo and general visual identity, the choice of colours and typography in a variety of formats were designed with curved angles and adjustments in linear spacing to make a simple structure functional for today's applications, and made more memorable with the addition of the word "Red" highlighted in vibrant red.

The system typeface respected the same principles. Redbelly had provided valuable content so it was imperative the services on offer were presented to reach their target audience: investors.

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NEXT PROJECT

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CHECK IT OUT

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Redbelly Network

The Redbelly Network was developed by the University of Sydney and CSIRO to be the fastest blockchain in the world that also offers the accountability and security to make it usable for real-world transactions.

Yuma Energy
Mobility & Hospitality
Pitch Deck Design
Logo refresh
Visual Identity
[
2025
]

The ASk

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our creative process

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The DELIVERY

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project outcomes

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The RESULTS

After researching the industry and Redbelly’s competitors, we opted for a minimalist visual style identity that prioritised concise and clear messaging.

For the logo and general visual identity, the choice of colours and typography in a variety of formats were designed with curved angles and adjustments in linear spacing to make a simple structure functional for today's applications, and made more memorable with the addition of the word "Red" highlighted in vibrant red.

The system typeface respected the same principles. Redbelly had provided valuable content so it was imperative the services on offer were presented to reach their target audience: investors.

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The Redbelly Network was developed by the University of Sydney and CSIRO to be the fastest blockchain in the world that also offers the accountability and security to make it usable for real-world transactions.

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