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Neldner Road

Neldner Road

Visual Identity
Web Design & Development
Video Editing
3D Animation

Introduction to the brand

Dave Powell, one of the world’s most influential winemakers, has made some of the best wines of his career under his new label Neldner Road. His is the first winery in the world to offer en primeur access to the 2021 vintage via NFT.

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Our Challenge

With a new name and the challenges of a trade export ban from China, 
Neldner Road’s goal was to take their presence in the wine industry to the next level by attracting a new audience for their wine by way of a rare and exclusive opportunity to own a vintage from their 2021 single vineyard wines.

Our brief was to deliver a slight brand refresh, a custom website to tell their story, video editing for social media and to design 3D NFT artwork to promote their physical barrels of wine.

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Lento brand assets - services

Our Approach

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Dave Powell, Founder

“I feel like I'm more of an artist with wine. I'm actually sculpting the wine rather than actually just making a beverage.”

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The Results

Determining the specifics for visual identity, the concept of traditional vs. the new world became a constant thread. We knew the right colour palette would forge a visual connection for the customer and after extensive work by our designers, two main colours were chosen: black and red typography in a traditional layout combined with a balance of whitespace and content.

The Neldner Road website was designed to give a feeling of flipping through a high-end luxury magazine, using a typeface combination of serif and sans serif fonts that resulted in a balance of both traditional and innovative concepts.

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NEXT PROJECT

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Neldner Road

Dave Powell, one of the world’s most influential winemakers, has made some of the best wines of his career under his new label Neldner Road. His is the first winery in the world to offer en primeur access to the 2021 vintage via NFT.

Yuma Energy
Social Impact
Visual Identity
Web Design & Development
Video Editing
[
2025
]

The ASk

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our creative process

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The DELIVERY

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The RESULTS

Determining the specifics for visual identity, the concept of traditional vs. the new world became a constant thread. We knew the right colour palette would forge a visual connection for the customer and after extensive work by our designers, two main colours were chosen: black and red typography in a traditional layout combined with a balance of whitespace and content.

The Neldner Road website was designed to give a feeling of flipping through a high-end luxury magazine, using a typeface combination of serif and sans serif fonts that resulted in a balance of both traditional and innovative concepts.

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