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The Continuum Partners

The Continuum Partners

Visual Identity
Web Design & Development

Introduction to the brand

The Continuum Partners is a leading Australian PR Agency that specialises in the growth of finance and fintech companies with a proven track record of delivering sophisticated, targeted programs that cut through industry noise to deliver real business results.

Lento brand assets - services

Our Challenge

The Continuum Partners is well-established with a broad range of clients from around the world. They sought our expertise to develop a new custom website that would deliver a slick user experience to better showcase their capabilities, further enhance their credibility and better reach their online marketing goals.

Lento brand assets - services

Our Approach

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Lento Brand Asset - Circle
Kristin Westlake - Founder

“Lento were super easy to work with and delivered me a beautiful, high-quality website really fast. Geography was no barrier at all - they could have been in the next room they're so responsive.”

Lento brand assets - services

The Results

We worked with The Continuum Partners, taking time to understand their business objectives to improve identity and communicate the quality and professionalism of their offered services.

With no changes required to their logo, we instead worked on a colour scheme that better represented their business and core values. We did this by decreasing the saturation of the gold hue back to yellow, then introduced blue with the end result being a clean and contrasting colour palette of sandy cream, blue and white.

For a smooth user experience, the system typeface was changed to Freight Display Pro and Forma DJR Micro which blended seamlessly into the product interface.

The Continuum Partners Website Page
The Continuum Partners Lento Branding
The Continuum Partners Lento Brand Refresh & Elements
The Continuum Partners Website Page
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NEXT PROJECT

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CHECK IT OUT

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The Continuum Partners

The Continuum Partners is a leading Australian PR Agency that specialises in the growth of finance and fintech companies with a proven track record of delivering sophisticated, targeted programs that cut through industry noise to deliver real business results.

Yuma Energy
Technology
Visual Identity
Web Design & Development
[
2025
]

The ASk

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our creative process

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The DELIVERY

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The Continuum Partners Website Page
The Continuum Partners Lento Branding
The Continuum Partners Lento Brand Refresh & Elements
The Continuum Partners Website Page
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The RESULTS

We worked with The Continuum Partners, taking time to understand their business objectives to improve identity and communicate the quality and professionalism of their offered services.

With no changes required to their logo, we instead worked on a colour scheme that better represented their business and core values. We did this by decreasing the saturation of the gold hue back to yellow, then introduced blue with the end result being a clean and contrasting colour palette of sandy cream, blue and white.

For a smooth user experience, the system typeface was changed to Freight Display Pro and Forma DJR Micro which blended seamlessly into the product interface.

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